TROI began with my own relationship with textured hair and years of dealing with a sensitive scalp, dandruff, and irritation.

This was often triggered by (my love for) protective styling, hard water, and products that claimed to help but overlooked the nuances of textured hair. This made one thing clear: the scalp-care market was not built with us in mind.

As I shared these experiences openly online, I grew a hair care–focused community on social media grounded in education, honesty, and lived reality.

What began as personal quickly became purposeful. Alongside building that community, I have over 15 years of experience as a hairstylist and a career in creating advertising and growth strategies for consumer and technology brands.

TROI are the products I've always needed but could never find on the shelves of mainstream retailers and I'm excited to share them with you.

- Sade Omojowo, Founder & CEO